Hi, I’m Lydia
I’m 27 and I’m a fashion content creator from Yorkshire. I’ve been doing this since 2019, when I started a little blog in my first year of studying fashion marketing back home in Leeds, and I really had no idea at the time that it would ever turn into a job. It still feels a bit funny to say that this is what I do now!
A bit of background
Back then I was a full time student and I had a part time job in fashion retail as well, so I was learning about why people buy clothes during the week and then actually watching them do it at the weekend. Honestly, you learn such a lot standing on a shop floor. You see which pieces people keep coming back for, which ones always get returned, and how often somebody buys something really lovely and then realises they’ve got nothing at home to wear it with. Seven years later and that’s still the bit I find most interesting.
What I’m all about
My style is classic and quite practical, and I’m a big advocate for building a capsule wardrobe, because when the foundations are right everything else gets so much easier. I’m always more interested in the why than the what, so why one pair of trousers works with those boots and another pair really doesn’t, or how proportions can completely change the way an outfit reads. A few pieces that work hard together will always give you more outfits than a wardrobe full of things that don’t go with each other, and if I say one thing more than anything else, it’s this: focus on the basics and the outfits will take care of themselves.
Who I make it all for
I make everything for ambitious women who have a lot going on and would quite like getting dressed not to be another thing to think about in the morning. When you know what genuinely suits you and why it works, you stop standing there second-guessing yourself, and that feeling does tend to follow you into the rest of your day.
Where you’ll find me
Most of what I do these days is over on Instagram, TikTok, and YouTube, where there are now more than 1.5 MILLION (?!) of you across my socials, which I honestly don’t think I’ll ever get my head around. I share capsule wardrobe content, styling tips, proper advice on how to dress better, and a bit on the healthy lifestyle side too, because I feel like how you feel and how you dress are quite closely linked.
Come and say hi
If you’ve ever stood in front of a completely full wardrobe and thought you had absolutely nothing to wear, and I think we’ve all been there, right, then you’re in the right place, because that’s pretty much what I’ve spent the last seven years working out.